Eleazar Ruiz
Eleazar Ruiz. Graphic Designer Based in Seattle, WA.


What's on My Bookshelf?


In 2009, I started to have lots of interest in this thing we call graphic design. At the time I wasn't able to afford schooling and to this day I'm very thankful for that (not having student loans is nice).

Even though I value education I believe we live in an era where fortunately knowledge, training and resources are easily accessible.

 So, I'm a self-taught graphic designer and like many of you I'm proud of that. Throughout the years I've been able to collect a large library of valuable resources to help me grow in my craft.

I thought it would be helpful to list several of my books here for all of you who enjoy reading or simply like collecting them (like this guy). I have read most of these, some of them are great, some of them not so much (since I hate reading interviews and non practical books). I thought I would let you decide. You're welcome.

Brand Identity Design & Branding
Brand Identity Essentials by Kevin Budelmann
Brand Thinking & Other Noble Pursuits by Debbie Millman
Designing Brand Identity by Alina Wheeler
The Brand Gap by Marty Neumeier
Brand Simple by Allen P. Adamson
Brand Digital by Allen P. Adamson
Logotype by Michael Evamy
Symbol by Steven Bateman
Logo Design Love David Airey
Letterhead & Logo Design by Design Army

For Beginners
Graphic Design for Non-Designers
Graphic Design: The New Basics by Ellen Lupton

Design Niches & Techniques
Little Book of Screen Printing
The Creative Process Illustrated by W. Glenn Griffin
Graphic Design Thinking by Ellen Lupton
Drawing on the Right Side of the Brain by Betty Edwards
D.I.Y. Design it Yourself by Ellen Lupton
Creative Workshop by David Sherwin
Vector Basic Training by Von Glitschka
Package Design Workbook by Steven Dupuis
Art Direction Explained At Last by Steven Heller
Layout Design by Beth Tondreau
Interactive Design by Andy Pratt
Silkscreen Basics

Design Inspiration
Pictographic Index 1
Graphic Design America 3
Graphic Design Referenced
Palette No.1 Black & White

Thinking With Type by Ellen Lupton
Designing with Type by James Craig

Business, Design & Creativity
Burn Your Portfolio by Michael Janda
Leaders Eat Last by Simon Sinek
Start With Why by Simon Sinek
People Over Profit by Dale Partridge
Creativity Inc by Ed Carmull
Change by Design by Tim Brown
Managing the Design Process by Terry Lee Stone
The Strategic Designer by David Holston
Steal Like an Artist by Austin Kleon
Show Your Work by Austin Kleon
Pricing Ethical Guidelines
Freelance Design in Practice by Cathe Fishel
Success by Design by David Sherwin
How to be a Graphic Designer Without Losing Your Soul by Adrian Shaughnessy
Winning Portfolios by Caldwell
Making Ideas Happen by Scott Belsky
Talent Is Not Enough by Shel Perkins
Rework by Jason Fried
Art Inc by Lisa Congdon
The Design Entrepreneur by Steven Heller
Creative, Inc by Mateo Ilasco